
In reality, however, there are many benefits to using stock footage, especially when it comes to video marketing. People often think that stock footage is poorly filmed and only added in as a last resort. Stock footage has a bad reputation, but it can actually be highly useful for video projects. It also provides filmmakers access to shots they are unable to capture themselves, whether it’s a shot of an iconic building halfway around the world or footage from an important event in history. Stock footage helps to enhance any video production in a time- and cost-saving manner.

Stock footage, also known as stock video, is comprised of short video clips that were specifically created by filmmakers for general use.
